Disneyland Resorts
Collector’s Button Set
In celebration of Mickey & Minnie’s 90th Anniversary, Disneyland hired Low & Joe Creative to create a souvenir item to give to guests who made reservations at a Disneyland partner hotel. We brainstormed ideas and settled on a souvenir button suitcase with travel stickers inspired by different lands in Disneyland and Disney California Adventure. I designed the suitcase, the template for the packaging, and the stickers in collaboration with illustrator Amy Lowe.
Creative Director: Gary Low
Lead Designer: Jenn Chow Tran
Illustrator: Amy Lowe
Project Manager: Susan Lim
Scope
Print Design
Sticker Design
Die-cut Mechanical
Client
Disneyland Resorts
Agency
Low & Joe Creative
Role
Lead Designer
HONORABLE MENTIONS
Collectors Button concepts I designed and loved that were not selected for the final product.
Clients had favored a more classic direction.
