Kura Sushi USA
Holiday Card
I designed a 5x7” one-sided holiday card for Kura Sushi, balancing the brand’s identity with festive elements in a clean and modern style. The objective was to create a simple yet impactful design that stayed on-brand while incorporating playful holiday themes. I explored two concepts: an "ugly sweater" texture featuring sushi patterns and a minimalistic layout combining holiday symbols with the Kura conveyor belt illustration. Each design prominently featured the message "Happy holidays from Kura!".
Head of Marketing: Newton Hoang
Brand Director: Vicky Yang
Lead Designer: Jenn Chow Tran
Scope
Print Design
Client
Kura Sushi USA
Role
Lead Designer
I explored two visual concepts: Conveyor Belt and Ugly Sweater.
Selected Concept
I also adapted the Holiday Card design into a Holiday Promotional Scratcher distributed among Kura’s 75+ locations. After spending $75 in a meal, Kura customers would receive a scratcher that awarded them a prize such as free dessert, a discount, or even Kura for an entire year!
We invited customers to participate in an Instagram contest where they posted a picture of their scratcher for an additional chance to win Kura for a year:
