POP Campaigns

Working alongside 7 Leaves Cafe’s marketing team, I designed over 20 POP Campaigns for their new items and seasonal offerings between 2021 and 2023. I executed each campaign from start to finish as their only graphic designer, from brainstorming initial concepts and headlines to directing photoshoots to creating store window clings, posters, banners, flyers, and coupons. These designs had to be translated into a multitude of sizes to fit the windows and walls of each of their 43 locations across the United States.

Marketing Director, 7 Leaves: Newton Hoang
Brand Director, 7 Leaves: Jack Zhong
Lead Designer and Photographer: Jenn Chow Tran
Photographer (Green Thai Tea Campaign): Chenni Wen Brody