Print Design and Email Marketing
Kura x Kiddleton Arcade Promotion
To promote the Kiddleton Gaming Room at Kura Sushi USA in Philadelphia, PA, I designed a multi-channel marketing campaign aimed at increasing customer awareness. The deliverables included a 5x7” double-sided table tent for in-restaurant visibility, a 22x28” H-frame poster for high-traffic areas, an e-blast targeting email subscribers, and app notification to engage mobile users. Each piece featured playful visuals, clear calls-to-action, and cohesive messaging to attract families and patrons to the gaming room.
Scope
Print Design
Email Marketing
Client
Kura Sushi
Role
Lead Designer
Head of Marketing: Newton Hoang
Brand Director: Vicky Yang
Lead Designer: Jenn Chow Tran
PROCESS
I explored playful designs and Japanese patterns, representing the cute prizes featured in the machines.
DESIGN - ROUND ONE
DESIGN - ROUND TWO
Reviewing with the Brand Director, I explored iterations that were more on-brand with the color scheme and simplicity of Kura’s branding.
DESIGN - ROUND THREE
Taking the simplicity even further in Round 3, I explored options that would communicate Arcade Room with as few elements as possible.
