Corporate Event Collateral
Havana Holiday Nights
Forest Lawn wanted to take a trip to 1950’s Cuba for their company’s holiday party. We suggested the title “Havana Holiday Nights” and juxtaposed Havana tourism themes with festive Christmas elements.
After our initial concept review, the Forest Lawn Marketing team fell in love with idea of creating a Holiday Getaway experience with the event collateral.
We assigned each deliverable of the campaign to a different travel item:
Invitation - Boarding Pass • Transportation Eblast - Passport • Gift Card Backer - Luggage Tag • Lectern Sign - Postcard • Announcement - Travel Poster • Signage - Suitcase with Stickers • Photo Frames - Travel Stamps
Creative Director: Gary Low
Art Director: Sheree Low
Lead Designers: Jenn Chow Tran and Brandon Ng
Designers: Kristin Salazar and Ivan Rusli
Project Managers: Erin Ng and Sandy Cheng
Scope
Print Design
Client
Forest Lawn
Agency
Low & Joe Creative
Role
Lead Designer
CREATIVE DIRECTION
To create the visual concept for for Holiday Havana Nights, my team researched looks from vintage travel posters to traditional patterns.
We juxtaposed the travel elements with holiday colors and symbols to create the look.
After our initial concept review, the Forest Lawn Marketing team fell in love with idea of creating a Holiday Getaway experience with the event collateral.
We assigned each deliverable of the campaign to a different travel item.
Invitation - Boarding Pass • Transportation Eblast - Passport • Gift Card Backer - Luggage Tag • Lectern Sign - Postcard •
Announcement Eblast - Travel Poster • Signage - Suitcase with Stickers • Photo Frames - Travel Stamps
